Maximise Your Brand´s Potential
Through our tailor-made marketing strategies, we bridge the online and offline world, helping your brand and business to tell the right story and to achieve a unique market position.
We understand your individual business goals and create a sound structure of direct marketing initiatives. Together, we conceptualise, plan, execute and measure interlinked areas that can maximise your stakeholder engagement. Armed with our experience and strong partner network, we are your perfect partner for brand value management.
Take a look at a small portion of our work below and contact us today!
Scandinavian Christmas Market (12.12.2015)
Tailor-made, fresh-baked marketing initiatives are at the heart of our core competencies, and our Scandinavian Christmas Event stands as a great example of such. Building on the core values from a typical Nordic Christmas event – be it in an open market or at home with friends and family – our goal was to add elements into a two-day venue that would highlight that Christmas values are very much unilateral between Scandinavia and Switzerland. By partnering with local Swiss contributors and sponsors as well as getting supported by Scandinavian must-haves for a Christmas market/party, we created the perfect mix between two similar worlds for the holidays. With the additional work and support from the online world partners, we generated a staggering 2000 visitors at a rather small venue (making us run fast to buy more of the Scandinavian Glögg), all leaving with happy faces an unquestionable Christmas feeling. We already look forward for the 2016 edition, which will be bigger, but not bigger (prize for those who figure this one out).
A big shoot out to our lovely partners and sponsors that contributed to make this event possible: Helvetia & Tuborg
Annual Charity Dinner (22.11.2014)
In honor of H.M. Queen Silvia´s World Childhood Foundation, the Consul of Sweden asked Brødre to provide support for the Annual Charity Dinner held at Hotel Widder in Zurich. The goal of this event was to gather important interest groups in a festive setting and to provide funds for the important work of the foundation. Brødre created a tailor-made fashion show as part of the evening entertainment, blending in important elements that reflect Nordic values in an international setting. We feel privileged to have been given the opportunity to participate in an event with such important facets and thank our partners for their additional support.
Swedish Light & Design (24.04.2014)
The Swedish Trade & Invest Council (Business Sweden) aims to strengthen the awareness of Swedish business interests in Switzerland. During the Swedish Light & Design event, Brødre was part of a concept aimed at increasing the interest in Swedish design among households and businesses in Switzerland. By using various common elements and attributes, we managed to highlight the complementarity and impact between the Swedish fashion and the design given from various furniture and light contributors. This resulted in a greater joint media exposure and collective channel expansion in the Swiss market.
Absolut Au Lac (21.09.2013)
With two new partner brands entering the Swiss market, we needed to generate awareness and interest of these among the relevant target groups. Through the collaboration with SWEPA Events, Brødre created an indulging fashion night at the lavish Baur au Lac Hotel in central Zurich. With the right contextual mix towards our target segment, the event was attended by more than 700 guests, representing consumers, press and relevant businesses. By blending models with collections from our partner brands together with the guests during the evening, we enabled a brand positioning in a more natural setting. The strong interest generated during the event together with the right follow-up during and after the event contributed to a very strong brand penetration and sell-through at partner retailers in Switzerland.